Rice Bran Technologies says its ingredients, including rice bran and rice bran oil, have the ability to make skin appear younger, less wrinkled and more evenly toned. Will these ingredients be the next “big thing” in beauty?

The company is betting on it. As a leader in the production and marketing of value added products derived from rice bran, it is focusing on the nutricosmetics market, which is growing.

Rice Bran Technologies has recently worked with a large retailer, shipping two new hand cream products formulated with rice bran oil, which the company developed, in conjunction with the retailer’s product development team.

The company can’t reveal the name of the retailer yet – but consumers might expect to see rice bran beauty products on store shelves in early 2016.